“South Korean pavilion at the Shanghai 2010 World Expo 上海世博会韩国馆 상하이엑스포 한국관
Republic of Korea Pavilion at Shanghai Expo 2010
Designed by architectural firm mass studies, the South Korean pavilion at Shanghai Expo is an amalgamation of Hangeul letters (Korean alphabet) and space. The exterior wall is covered with 38,000 tiles painted with dancheong (traditional multicolored paintwork on wooden buildings) created by installation artist Ik-Joong Kang.
Within the pavilion there are areas where you can experience Korean ‘Hallyu’ culture. The first floor, built with pillars instead of a door to depict an open area, will show a mini version of Seoul, the nation’s capital, to showcase an urban landscape of converging mountains, waters and a dense metropolitan area. The second floor will display Korea’s cultural, technological and soft power prowess, and the third, a roof garden for views of the Huangpu River and Shanghai’s skyline.”